As the holidays approach, it’s easy to click “add to cart” — but the real magic happens right here at home. Shopping small keeps our local businesses thriving and our downtowns full of life. Before you reach for your phone, consider these five reasons to shop small this season.
1. Your Dollars Stay Local
When you buy from a neighborhood shop, café, or service provider, more of your money stays in the community — supporting local jobs, schools, and events that make Geneseo special.
2. You Get Personal Service
Local shop owners remember your name, your style, and even your favorite coffee order. They’re the ones who’ll go the extra mile to help you find the perfect gift or special order exactly what you need.
3. Unique Gifts You Won’t Find Online
From handmade goods to locally sourced foods, small businesses offer items with character and story — the kind of gifts that make people say, “Where did you find this?”
4. You Strengthen Community Connections
Every small purchase helps keep storefronts full and sidewalks bustling. Shopping small isn’t just about spending — it’s about preserving the heartbeat of our local economy.
5. You Make a Real Difference
To a local business owner, every sale matters. Each purchase helps pay staff, stock shelves, and plan for another year of growth. That’s impact you can see and feel.
This holiday season, your shopping list has the power to shape our community. Choose local. Support your neighbors. And make your holiday dollars count right here at home.
🎁 Brought to you by The Geneseo Chamber of Commerce— celebrating the local businesses that make Geneseo bright all year long.